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Research papers

Next generation TV advertisement scheduling

This paper deals with the effective TV advertisement scheduling method based on the state-of-the-art data fusion methodology.It is derived from the empirical application results of TV advertisement scheduling in the actual situation that the proposed...

Catalogue: Asia Pacific 2005
Authors: Akito Nakai, Hiroshi Onishi
Company: Video Research Ltd.
March 13, 2005
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Citation

Nakai and Onishi (2005a, March 13). Next generation TV advertisement scheduling. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/next-generation-tv-advertisement-scheduling